Consumer marketing experts have repeatedly proven that marketing strategies tailored to the specific, identified interests of customers generate better results than 'shotgun blast' messaging and advertising. This principle applies to the fitness and healthy lifestyle market.
Health Alliance Partners delivers personalized messaging and educational resources to customers based on individual responses to online surveys. Resources and health education recommendations are directed to customers according to personal priorities and preferences. Attributes such as fitness status, age, geographic location and gender can be factored into communications campaigns and program marketing.
Health Alliance Partners utilizes proven technologies to build connections to current and prospective customers by personalizing communications and program recommendations.